Growing international reach
Q1 - Q4 2024
Live Instagram stats
140 345 090
Impressions
viral global success
125 311
Followers
within just several months
5 701 034
Reach
total amount of unique accounts reached
44.91%
Avg Engagement Rate
extremely high engagement
Project Overview
Goals
Expand on local social media presence to grow the brand and achieve global popularity
Platforms: Instagram & Tiktok
Preconditions
The GTOSCUD instagram account had around 8000 followers and was known locally in Zurich as a Ferrari F40 owner. No clear Social-Media-Strategy in existance. Challenges: We had to create a new blueprint to direct the account to a global audience.
Strategy
The focus was on high-quality close-ups / ASMR as well as entertaining content surrounding the GTOSCUD car collection. The overall strategy was to create likable and friendly content as one gets quickly labeled and judged when showing off such expensive cars. The core target audience consists of people living in the Western world, typically over 30 years old, who have an interest in sports cars. They tend to engage with the topic more deeply than the average car enthusiast. Aside from acquiring new customers, the team placed great importance on building GTOSCUD as a brand associated with a passion for cars and a wealthy lifestyle. Paid ads were completely avoided, pure focus on natural growth.
Implementation
Content-Production: captivating short videos, which perform exceptionally well in an era of brief and intense viewer engagement. A great deal of variety was incorporated to maximize the use of produced content. Often, leftover footage was repurposed into creative short videos, some of which even reached audiences beyond our target group.
Tools
For analysis we used both public programs like "Social Blade" and internal analysis tools which are based on more tailored algorithms. For production mostly Adobe programs were used (Premiere Pro, After Effects, Photoshop).
The Results
Reach
A total of 150,000,000 impressions were achieved on Instagram alone, with the number continuing to grow daily. On TikTok we achieved 130'000'000 impressions - 05.03.2025
Over 180,000 new followers have been gained across all platforms combined.
Engagement
The videos have a very high engagement rate, as many viewers are encouraged to subscribe to the channel, like the videos, and share their opinions in the comments.
Conversion Rate
The number of followers on Instagram has increased by 2350%, on TikTok by 2900%.
The project's current ROI ratio is 1:3, meaning three times the amount invested has been earned back.
Notable Results
Several videos have reached viral global success - 10m+ views.
